Helium 10 Vs Jungle Scout: Which Is The Best In 2023?

On average, Amazon makes over $12,000,000 in sales every hour.

Serious Amazon sellers like us want a slice of that pie, and one thing that can help you achieve success and get more sales is using either Helium 10 or Jungle Scout.

Both of these are software programs that allow you to do product research, use a competitor keyword spy, view your listing rank with a keyword tracker, add a Chrome extension, and much more.

But which should you choose between the two?

Helium 10 vs Jungle scout: what is the right platform to use for 2023?

In this article, I will present thorough research of the two after using it for many months. From price to features, I will answer all your questions. In the end, you should be able to make an informed decision.

Let’s jump in.

Quick Comparison: Helium 10 Vs Jungle Scout Features




Browser Extension

Product Tracker

Opportunity Finder

Academy | Training


Category Trends

Keyword Scout

Rank Tracker

Listing Builder

Review Automation

Inventory Manager


Product Database

Supplier Database

Financial Support

Refund Genie

Inventory Protector

Mobile App

What Is Helium 10?

Helium 10 homepage - a tool for selling on Amazon

Helium 10 is a software program that integrates with your Amazon store.

It helps you manage your business more efficiently, and you can use it to analyze sales, inventory, and see how optimized your listings are. It helps you build a successful online business.

With Helium 10, you can manage your inventory, search Amazon for keywords with the highest volumes, and see if your listings have everything they need to rank on the Amazon search results.

You can also fund your capital in your Amazon business with its financial solutions.

Overall, Helium 10 is an all-in-one platform that allows you to advertise, manage, scale, operate, and analyze your Amazon store. You can even do refunds to your customers from the app.

How To Use Helium 10

Helium 10 has a lot of different tools inside it. It is not just a keyword tracker or product tracker tool, but it also has other ones that will benefit you greatly.

1. Helium 10 Chrome Extension

Helium 10 Chrome Extension screenshot

It is an app that you install in your Google Chrome browser.

Then, when online, click this from your browser, and you will see a simplified product tracker. You have to type the keyword, and the tool will show you a report of winning products.

2. Black Box: Amazon Product Finder & Research Tool

Helium 10 Black Box - tool for product research

Black Box is the product research tool from Helium 10 where you can find products to sell.

It pulls data from more than 450 million products listed on Amazon. The search results will show in only a few seconds.

With Black Box, you can search by category, keyword, estimated monthly sales, and more. It is up to you to filter in Black Box according to your preferences.

3. Freedom Ticket Amazon FBA Training

If you are new to Amazon FBA, the best place to start is training. What you get from this feature is complete training on getting started selling on Amazon and succeeding.

4. Hijacker Alert: Protect Your Amazon Listing

This tool detects other sellers who counterfeit your products. It is like a 24-hour surveillance system that alerts you if someone alters your listings.

Other sellers can usurp your brand—selling items that are similar to yours, making their pages look like it was you selling the items.

Helium 10 Hi-Jack Alert screenshot

5. Trendster

If you are the seller who relies on sales history to determine trends, then this tool is used to help you find products that other sellers have not discovered yet.

In a matter of seconds, you will be able to determine if a product has the potential to move up in sales revenue or not.

6. Keyword Research

It is a free tool that tells you what keywords people are typing to search for products.

As you know, people sometimes do not type the right words when looking for something. For example, they may type “blower motorcycle pump” when they mean “mini-air compressor.”

Helium 10 Keyword Research Tool screenshot

If you know what users are looking for, you can use the keywords in your title and product description, and then your products will have higher chances of appearing on the search result in Amazon.

7. Keyword Rank Tracker

Now that you are using the right keywords, the next thing you want to do is determine how you are ranking for them.

A keyword tracker is an analysis tool that tells you the rank position of your products if a person types the keyword you selected.

8. Listing Optimization

It is a set of tools to check if your listing is competitive enough.

For example, does it have the right keywords, images, titles, and descriptions? The tool also allows you to analyze your competitors.

You can see how they list their items and then get best practices to boost your listings.

9. Seller Assistant | Follow Up Email Automation

With the Seller Assistant, you can send emails to your buyer.

You can request multiple reviews from many buyers and only do it once. As you grow your rating, you will also increase your credibility on the Amazon platform.

Helium 10 also offers a marketing platform, and the tools available are what they call Adtomic and Portals.

Adtomic gives you access to a PPC automation tool that makes advertising on the Amazon platform easy.

Helium 10 Integrations

Helium 10 created a software program called Portals by Helium 10.

It is the main conduit by which you can integrate your Helium 10 account with many other software platforms. There are over 4,000 apps that you can integrate, and below are some of the most important ones.

1. Mailchimp

This program should allow you to gather email addresses and send email notifications.

MailChimp is a platform where you can get leads and increase conversion rates by launching marketing campaigns.

MailChimp homepage - or email marketing

2. Google Sheets

is a spreadsheet where you can create shareable files with other users.

You can use this to automate reports and as a repository of data. It works best for medium companies where you have analysts who make reports regularly.

3. Gmail

If you are a Google user, it is best that you forward emails and notifications on your GMAIL account; read updates and communication letters on only one platform.

4. HubSpot

HubSpot is a marketing and CRM software where you can offer live chat, manage your team, do custom reporting, forecast sales, and personalize the way you reach out to potential customers.

HubSpot homepage - HubSpot is a marketing and CRM platform

If you use Portals by Helium 10, you get the ability to create landing pages.

In addition, you can create a standard template for your Amazon products and populate this template to all your Amazon products that you have already listed.

What Is Jungle Scout?

Jungle Scout is also a set of tools for an Amazon seller.

It helps you research what products are winning or in demand. The software program also comes with an analytics platform and a way for you to spy on your competitors so you can get an advantage.

Once you have decided what keywords will help you rank your products, you can then track if your listings are ranking in the Amazon universe after users type them.

In addition to analysis and keyword tools, the software program also can send emails to your customers to remind them to leave a review.

How To Use Jungle Scout

Like Helium 10, Jungle Scout has many tools to offer, and I will break them down in this section to help you decide if you need these to grow your business.

1. Browser Extension

Jungle Scout Browser Extension - add-on for Chrome or Firefox

It is an app that you install on either Chrome or Firefox. The extension will always run, and you can use it for quick actions.

For example, you can send buyers review requests without logging in to your dashboard. You can also forecast products sales and analyze products quickly.

2. Product Tracker

This tool tells you how a group of products is performing over some time. You can monitor their revenue and then decide if they are worth selling.

You can also track the performance of bestsellers, and this can tell you whether or not it is time to get inventory for them and sell them, too.

Jungle Scout Product Tracker feature screenshot

3. Opportunity Finder

This tool gives you a perspective of whether some products are worth selling. You must type a keyword, and then the system will show you many products related to that keyword.

The report is easy to understand, and you will see emerging trends and insights. So if you think that the product can be a winner in the future, you can start selling them now.

4. Academy

What you get here is a comprehensive training program that will show you how to sell on Amazon. The training system was designed to be actionable.

It also includes many materials from which you will learn how to use the tools that come with your Jungle Scout account. In addition, it has 130 videos, including lessons from Jungle Scout’s CEO.

5. Alerts

The alert system reminds you of critical things happening in your business. You get notifications in real-time, and it allows you to act quickly.

For example, you will receive a notification for changes to a product’s title or images. You will also know if there are new sellers to a listing—making you aware of how the landscape is changing.

Jungle Scout Alerts screenshot

If you want to look for trends to spot the next big thing, this feature is what you want. It is a product tracker, but for specific categories and niches.

If you use this, the tool will reveal what people are buying and how these products performed over time. You will get insights on market demand. As such, you can act swiftly and sell at the peak of the trend, not after it.

7. Keyword Scout

This is the tool you use to look for keywords that people are typing about your product. Once you find keywords with high search volumes, use them in your product title and product description.

8. Rank Tracker

The rank tracker lets you know your product’s position in the search results. It tells you whether or not your action plans worked.

For example, you can check the rank of your product before you make changes to your listing. Then, you add keywords, change them, add more images, and do what the tool suggested. From there, you can check the position of your product after a time and see if the rank improves.

9. Listing Builder

The listing builder guides you on how to optimize your listings.

For example, the tool shows you whether you used specific keywords adequately or if your product description is enticing enough for the user to buy it. With this tool, you can use existing keywords, find new ones, and remove those that are excessively used in your listings.

The Jungle Scout software also offers a review automation system. You can program it to send a request for a review when someone buys your product. Then, you can review the status of the request.

In addition to this, you will have access to the promotions tool to create discounts to increase your conversion rate.

Jungle Scout Integrations

Jungle Scout is pretty much a free-standing platform specializing in analyzing everything that has something to do with Amazon. It gives you product ideas and tells you where to find these suppliers.

You integrate it with your Amazon Seller Central account; then, you get access to Jungle Scout’s interface. If you want to use it for other applications, you need the Jungle Scout integration API.

This API is a code you use in your company’s third-party system. You only do this if you want to see Jungle Scout’s dashboard within your company’s dashboard.

Jungle Scout API screenshot

Once the integration is complete, you can use data from Jungle Scout and make an analysis or create custom dashboards from it that your employees can view.

The other main integration you can do with it is the browser extension. It offers a Chrome extension, but you can also use it for Firefox.

The extension is automatically logged-in—you do not have to go to the Jungle Scout dashboard. Just click on the extension, and it will show you products insights.

Here are the things it can do:

  • Get Products Insights – the extension will populate products for you to see; you can evaluate them or look for new opportunities.
  • Validate Product – you can determine if the product is worth your time to sell; the extension shows real-time data from the AccuSales algorithm—an analytical AI Jungle Scout made.
  • Customize Overlays – you can create a customized report from the extension. For example, you can choose to view only the top 100 ASINs or products for each category. You can also choose to view only specific metrics like monthly sales, rating, and the quality score of these listings.
Jungle Scout browser extension - for quick access to data

The Chrome extension is useful if you want a quick overview of what is happening. You can also use it to request a review from your customers. It makes sense to use it if you are on mobile, on the web app, and quickly communicate with a buyer.

Helium 10 VS Jungle Scout: Feature Breakdown

1. Ease Of Use

Both Helium 10 and Jungle Scout are easy to use. For Helium 10, the Chrome extension can easily give you a snapshot of what you need to know about a product if you are ever trying to analyze what your competition can do.

For example, the XRAY feature tells you immediately if the product has sales, how many reviews it has, what brands are selling, and their respective revenues.

Helium 10 XRAY Feature screenshot

On the other hand, Jungle Scout offers simple, easy-to-follow steps to find products on Amazon.

They cataloged the products sold on Amazon and made their database so Amazon sellers. From the tool, you can easily find products that offer an opportunity for sales.

Jungle Scout product finder screenshot

2. Customer Satisfaction

Based on customer reviews, Helium 10 has a rating of 4.6 out of 5. 77 users reviewed it, and 91% of them were satisfied. It also has a high recommendation rating of 94%.

Helium 10 Customer Satisfaction reviews

People who used Jungle Scout are similarly happy. Fifty-five users left commented about the software, and it has 93% positive reviews. Furthermore, 95% of these people would recommend Jungle Scout to their colleagues.

Jungle Scout Customer Satisfaction reviews

3. Data Accuracy

Obviously, both companies will claim that their data are accurate.

But between the two, only Jungle Scout made a study about it. According to Jungle Scout, its accuracy rating is 84%.

What it means is that its projections for sales are 84% accurate. As a result, there is a 16% chance that the recommended product will underperform.

Helium 10, on the other hand, has a lower accuracy rating of 74%. But, of course, this number came from the study of Jungle Scout.

Luckily, one guy made an independent study of the sales data accuracy of both Amazon business tools.

He did get the actual sales of five of his products, then compared it with the Helium 10 and Jungle Scout projection.

Based on his findings, Helium 10 is more accurate than Jungle Scout. However, the average variation between these tools and actual Amazon sales data is 35%.

4. Support and Resources

Helium 10 has a rich knowledge base where you can get guidance in setting up your account. You will also learn how to use the software according to your purpose.

Helium 10 Knowledge Base screenshot

If you are not a member yet, you can chat with support personnel.

They also offer classes and professional training to those who bought the service. In addition to that, Helium 10 has a YouTube channel where they have more than 483 videos to help you out.

Jungle Scout has a blog dedicated to learning. They have long-form articles that will train you to get started with Amazon FBA. Like Helium 10, there is live chat support for non-members. You can also send them an email.

Jungle Scout also has a YouTube channel where they currently have 495 videos. These videos are tutorial lessons that encourage users to sign up or lessons not covered in their training program.

Jungle Scout You Tube Homepage screenshot

Helium 10 VS Jungle Scout Pricing Breakdown

Helium 10 Pricing

  • Starter – costs $39per month; you will have access to the training, the product research tools, and the analytics dashboard. You will also have access to the keyword tool.
  • Platinum – costs $99 per month; this plan gives you access to all the tools you need in your Amazon business. In addition, you could create QR codes, get alerts if someone hijacked your listing, and have a limit of 2,000 automated emails to your customers in a month.
  • Diamond – costs $199 per month; this plan includes a landing page builder and four Seller Central accounts. You will also get the feature to use the software in the Walmart marketplace.
  • Enterprise – This plan is for big Amazon sellers. You must contact Helium 10 to get custom pricing.
Helium 10 Pricing Table screenshot

Helium 10 offers a free trial that lasts forever. So you can start with that, but keep in mind that it has many limitations.

Jungle Scout Pricing

  • Basic – costs $49 per month; you get a single-license software, chrome extension, a limit of 20 products for tracking, and three searches from the keyword research tool.
  • Suite – costs $69 per month; you get all the tools with unlimited searches, maximum of 3,500 results in the rank tracker, and up to 150 products for tracking.
  • Professional – costs $129 per month; you can add up to six users, two years of historical keyword data, and integration up to 10 marketplaces.
Jungle Scout  Pricing Table screenshot

There is no free trial for the Jungle Scout tools. However, you can sign up now and get a 7-day money-back guarantee—they will refund you if you do not like the service.

Helium 10 Pros & Cons


  • Easily integrates with Amazon
  • Provides accurate reports
  • Has excellent training material and support
  • Shows potential profit or niche categories


  • Chrome extension can appear wrong at times
  • Market tracker is a little difficult to understand

Jungle Scout Pros & Cons


  • Helps you find winning products
  • The tool can help you find business partners from the database
  • Provides lots of useful business data
  • User-friendly presentation of statistical data


  • Can run a bit slow sometimes
  • Keyword research limit is too low
  • Columns in the report cannot be toggled

Exclusive Features of Jungle Scout

It has two features that Helium 10 doesn’t offer. These are the Product Database and Supplier Database. Both of them are available in the Basic Plan, but there are limitations.

1. Product Database

The product database is part of the product research tools of Jungle Scout. With it, you have access to 475 million products on Amazon. In addition, the system reveals to you which ones are profitable.

Jungle Scout Product Database screenshot

You can organize the products, filter them, and get insights that will help you grow your Amazon business. It works for both beginners and experts.

With this tool, you can generate ideas, find products that have winning opportunities, and calculate your overhead costs. In addition, the tool can factor in Amazon fees so you can calculate your profit.

2. Database of Suppliers

The Jungle Scout supplier database lists suppliers of other sellers on Amazon. So let us say you saw a product you want to sell; your question now is: where do I source these products?

Jungle Scout Supplier Database screenshot

With this system, all you have to do is click on the product on Amazon and Jungle Scout will show you a list of global suppliers.

Now, it is up to you to contact these suppliers and then ask them for their prices and rates for other services.

This tool also offers a feature called Match score. It allows you to find the right supplier based on your searches, such as brand name, supplier name, or product name.

Exclusive Features of Helium 10

Helium 10 has four features that are not available on Jungle Scout. These are Finance, Refund Genie, Inventory Protector, and Mobile App. All of these are available in the Starter Plan, but some have limitations.

1. Finance

Helium 10 has a partnership with Alta Solutions, a company that offers financial services for eCommerce entrepreneurs. You can apply and get approved for a credit line up to $5 million. You can also set it up to withdraw the money you need from this credit line.

Helium 10 Finance Solutions screenshot

The financial system also allows you to get paid daily from your sales instead of waiting for Amazon to disburse you every two weeks. Amazon sellers will benefit from this as they can use the money for their rolling capital and control their online business cash flow.

2. Inventory Protector

The inventory protector allows you to control how buyers behave with your products. Unfortunately, new sellers often launch promotional discounts, and some evil people abuse this offer.

Helium 10 Inventory Protector screenshot

With this feature, you can protect your listings from malicious competitors. These are people who will use your coupon code so they can wipe out your inventory.

In addition, you can program some control measures, such as setting a maximum order quantity of your product per buyer.

You can also program your Amazon store in such a way that your competitors can not put ludicrous amounts of orders in their shopping cart just to check if you can meet the demand.

3. Mobile App

You can download the mobile app on your device. What it does is make the system more accessible. Jungle Scout only was a web app but not something like this.

The app will alert you if there are suspicious activities on your account. It will also tell you if there are listing changes or potentially fraudulent product sales.

Helium 10 mobile app for iOS and Android

The mobile interface is user-friendly and intuitive. You can easily view your dashboard, along with your profits and sales performance. The app also helps you keep track of orders, sales made in real-time, and your inventory status.

4. Refund Genie

Refund Genie is a refund assistance program that allows you to get your money back quickly. This process is complicated and it takes longer.

The Refund Genie is useful if you are expecting refunds from Amazon.

They do this if they lost your product or if they damaged it. With this tool, the process becomes simpler and faster. The report allows you to view previous reimbursements and what Amazon owes you.


Helium 10 vs Jungle Scout: which is better?

I can say without a doubt that Helium 10 is better. It has four features that Jungle Scout does not have—tools that you will need to manage and protect your Amazon store.

Helium 10 also offers the software programs you need to run your Amazon business even if you get the most basic plan. More importantly, it has a 30-day money-back guarantee, while Jungle Scout only offers it for seven days.

Helium 10 vs Jungle Scout: which is cheaper?

Helium 10 is cheaper as the starting cost is only $39 per month, while Jungle Scout’s starting price is $49 per month. In addition, helium 10 offers free training at the Starter Plan.

It gives you access to product research, Chrome extension, and financial analytics tools. Targeting keyword search terms on Amazon is a breeze, plus it has a forever-free account. On the other hand, Jungle Scout has so many limitations on its first-tier plan, and it has no free account.

Is Helium 10 any good?

Yes, Helium 10 is the best Amazon software program to help an Amazon seller manage his business. It has all the tools that one needs to operate and scale an Amazon store. The most valuable of these are the product research tool, keyword research tools, and marketing tools.

What is Helium 10 and Jungle Scout?

Both Helium 10 and Jungle Scout are Amazon software programs that help you manage your business. They provide an inventory manager, a research tool, and a product research tool. You can find keywords that have a demand or products that sell.

Summary: Helium 10 vs Jungle Scout

Helium 10 is what I recommend between the two. Not only because it is cheaper, but because it gives you more value for your money.

Helium 10 offers integrations, which makes it easier for you to manage your business or use some tools that the platform does not have. It also has excellent marketing tools that you can use for your PPC campaigns.

And more importantly, it has a financing option through Alta Solutions. New sellers and old ones can benefit from it—who does not need capital, right?

The very thing that should make you choose Helium 10 over Jungle Scout’s offer is the free account. With Helium 10, you can test it for as long as you like and only pay if you really like the system.