What To Sell Online: 31 Trending Products (Ecommerce & Dropshipping)
Many online sellers fail because they can’t find the right products or get flawed advice. Unlike them, I’ll give you only what’s workable. But why should you trust me?
I have been running my online ecommerce business for about four years and have generated revenue of over $ 1 million. I save you from the arduous task of finding what to sell online and beating the competition.
I’ll offer you what I wish I had when starting back in 2018 when I was starting my ecommerce business.
I’ll guide you in finding profitable products and suggest the best-selling products in various categories.
Want to navigate directly to your category? Use this table of contents here.
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What to Sell Online: How to Find the Profitable Products
Before you start selling online, here’s the criteria you should use for the product research:
- Have a definite selling price point.
- Identify the size and weight of the products you want to sell.
- What do you want to sell, perishable or consumable products, physical or digital products?
Once you define the criteria you’ll use, follow these steps to find profitable product ideas:
- Start selling what you love. Your interests and hobbies will motivate you to grow your online business.
- Research to find out what’s trending. Be active on social media to know what products people are talking about, e.g., TikTok.
- Use product research software and databases from other online marketplaces to find out what’s selling. For example, look for the best sellers on Amazon.
- Identify market gaps. Do your research to find out what’s missing in the market.
Best Products to Sell in a Private Label Ecommerce Store
- Yoga Pants
- Water Bottles
- Yoga Mats
- Backpacks
- Gaming Chairs
- Apparel & Clothing
- Cosmetics & Beauty
- Kitchenware
- Baby Products
- Pet Supplies
- Mugs
- T-shirts
- Phone Cases
- Print on Demand Clothing
- Puzzles
- Candle & Fragrances
- Clothing
- Electronics
- Baby Wears
- Toys & Gifts
- Skincare Products
- Fitness Leggings
- LED Lights
- Glasses
- Handmade Items
Private labeling uses a manufacturer to create and brand items for you to sell. Private-label ecommerce stores’ popularity has grown in recent years.
This strategy powers you to build a passive income from an already established brand name. You end up boosting your online sales by avoiding the product development process.
Here are the best products to sell in a private-label ecommerce store:
Yoga Pants
Order Growth: 135,000+ monthly search volume.
People use yoga pants mainly when exercising yoga. In addition, some opt to wear them for casual walks, hangouts, walks, short runs, etc.
Yoga pants’ potential customers are constantly growing, which could be a good niche for your private-label ecommerce store. Here’s the overall yoga pants growth rate on Google Trends.
Women’s yoga pants are reasonably trendy than male yoga pants.
How to sell
- Start an eCommerce website.
- Use Facebook Marketplace to sell.
- Sell on Amazon, Alibaba, and Other Ecommerce giants.
Potential Audience
- Sell to actively exercising Men. The popularity of men’s yoga pants is constantly increasing.
- Women in active yoga exercise.
Where to source
- Alanic Global Manufacturers, USA- A leading yoga pants supplier in the US.
- Royal Apparel.
Avg price point (USD) – $11 – $135.
Water Bottles
Order growth: 450,000+ monthly volume
The mark for reusable water bottles continues to spike in the modern age where doctors insist on drinking water. What’s better, you can focus on environmentally friendly options.
Consumers are becoming more eco-friendly and, in return, buy environmentally friendly water bottles. This product doesn’t limit you, as you can target different niches that match your brand.
How to Sell:
- Amazon, Etsy, and other online marketplaces.
- Sell on your own website.
- Advertise on social media, such as Instagram, Facebook, etc.
- Advertise with word of mouth in gyms, outdoor events, etc.
Potential Audience:
- Workout Enthusiasts.
- Outdoor events.
- Students.
Where to Source:
Avg price point (USD) – $7 – $30.
Yoga Mats
Order Growth: 110,000+ Monthly Search Volume.
Yoga practice is growing as people try to lead healthy lives. A yoga mat is carpet-like clothing that helps them practice and maintains balance.
Most people developed an interest in yoga during the covid times. But the search trend for yoga mats continues to rise monthly in most regions, including the USA, the UK, and India.
Image source: Google Trends
How to Sell:
- Sell on Amazon, Etsy, and other ecommerce platforms.
- On your custom yoga website.
Potential Audience:
- Yoga Enthusiasts
Where to Source:
Avg price point (USD) – $15-$130
Backpacks
Order Growth: 1000,000+ Monthly Search Volume.
The backpack is a two-shoulder strap, and users carry it on the back. There are dozens of designs, and with the current technology, there are dozens of smart backpacks.
Smart backpacks have increased in popularity, and now could be the right time to sell in a private label ecommerce store. The market is wide and volatile, with backpacks and dozens of options.
How to Sell:
- You can brand the backpacks and sell them on:
- Amazon and other marketplaces.
- Your custom website.
- You can market on Social media, including Facebook, Instagram, etc.
Potential Audience:
- Outdoor Enthusiasts.
- Students.
- The working class.
Where to Source:
Avg price point (USD) – $20-$500
Gaming Chairs
Order Growth: 673,000+ Monthly Search Volume.
A gaming chair is a type of chair that’s designed to comfort gamers. These chairs are slightly different from office chairs but have a higher backrest design. They are designed to support the shoulders and the back for a long seamlessly.
There are millions of searches annually from gamers looking for quality seats. You can harness this market.
How to Sell:
- Sell on Amazon, Etsy, and more.
- You can advertise on social media platforms.
- You can sell on a custom website.
- Advertise on through Google Ads.
Potential Audience:
- Gaming Enthusiasts
Where to Source:
Avg price point (USD) – $100 – $500.
Best Products to Sell in a Dropshipping Online Store
A drop shipping online store is a retailer that doesn’t have an inventory. The store fulfills the orders even though it doesn’t stock the products.
You receive the orders from the customers and then forward them to the dropshipping supplier for fulfillment. Here are the best products to sell online in a dropshipping store.
Apparel And Clothing Supplies
Order Growth: 823,000+ Monthly Search Volume.
The apparel and clothing industry is valued at over 1 trillion, and the figures aren’t diving any soon. In addition, the modern world has made peace with buying clothing online.
Your drop shipping store doesn’t have to focus on the entire industry. You can instead segment and niche down to a particular gender, type, etc.
How to Sell:
- You can sell on your business website.
- Create a Shopify, Squarespace, etc., dropshipping website.
- Advertise products on TikTok, Instagram, Facebook, etc.
Potential Audience:
Your target audience depends on the type of products you retail. It can range from:
- Women.
- Men
- Children
Where to Source:
Avg price point (USD) – $10 – $100+
Cosmetics And Beauty Products
Order Growth: 74,000+ Monthly Search Volume.
The beauty industry includes, and is not limited to, products such as skin care, cosmetics, fragrances, personal care, and hair treatments. The industry is valued at about $482.8 billion as of 2021 and is expanding at 7.7% annually.
Conventional products control a larger market share. However, the trends are shifting enormously in favor of vegan, eco-friendly, and natural products. Now could be the best time to join the wave.
Here is a trend in searches for Skincare.
How to Sell:
- Sell online by listing them on your business website.
- Create a custom website using Shopify, Squarespace, etc.
- Advertise on Tiktok and Instagram.
Potential Audience:
- Young Adults.
- Men.
- Women.
Where to Source:
- DHgate.
- Oberlo.
Avg price point (USD) – include a range $2 – $500.
Kitchenware
Order Growth: 70,000+ Monthly Search Volume.
During the Covid 19, consumers habitually ordered online kitchen and dining products. The trend hasn’t faded yet. Instead, research confirms that purchasing kitchenware online will continue spiking.
Some of the best-performing products in the kitchenware industry include blenders, kettles, food containers, cookie cutters, and more. Here is the trend overview in the past few years.
How to Sell:
- Sell on your dropshipping website.
- Advertise and sell online on Tik Tok, Facebook, Instagram, etc.
Potential Audience:
- Stay-at-home dads and moms.
- Young adults.
Where to Source:
- Urban Country Decor.
- DropshipZone.
Avg price point (USD) – $10 – $100.
Baby Products
Order Growth: 50,000+ Monthly Search Volume.
The baby products market is one of the most reliable to drop ship in. Data in the public domain estimates that the industry was worth $67.35 Billion in 2020. They project it to shoot to 88.72 Billion by 2026.
The information is reason enough that this is one of the best products to sell online in a drop shipping store. Here is how the industry performs on Google trends.
How to Sell:
- Sell on your dropshipping or business website.
- Focus on building a brand as one of the best advertising strategies.
- Word of mouth.
- Advertise on social media, including Instagram, Facebook, and TikTok.
Potential Audience:
- Moms
Where to Source:
Avg price point (USD) – $20 – $150+.
Pet Supplies
Order Growth: 110,000+ Monthly Search Volume.
90.5 million families, or about 70% of households in the US, own at least one pet. The 2021-2022 research by the National Pet Owners survey confirms that there’s much wealth to make in the pet industry. The industry controls about $4.5 Billion of the US economy.
The National Pet Owners adds that pet owners spent about $123.6 Billion on their pets in 2021. It’s time for you to get a piece of this by selling pet supplies in your drop shipping online store.
How to Sell:
- Create and sell pet supplies on your website.
- Use social media to engage, sell and drive traffic to your store.
- Use Facebook ads for advertising.
- Explore influencer marketing.
Potential Audience:
- Pet owners
Where to Source:
Avg price point (USD) – $5.89 – $120.
Best Products to Sell With a Print-on-Demand Business
The market for personalized products is shooting up and is projected to be worth $34.3 Billion by 2026. Therefore, if you haven’t contemplated selling print-on-demand products, now is the time.
Make sure you check my guide on starting a print-on-demand business. That said, here are the best print-on-demand products.
Mugs
Order Growth: 201,000+ Monthly Search Volume.
You’re wrong if you thought you were the only one attached to that coffee mug; the whole world is! Most people opt to have personalized mugs because it brings about uniqueness.
Mugs are the best product to sell online via a print-on-demand business. Here is an overview search of the term “mugs” on google trends.
How to Sell:
- You can sell on marketplaces, including Etsy, Amazon, etc.
- Sell on your business website.
- Advertise the products on social media, including Facebook, Instagram, and Tik Tok.
Potential Audience:
- Businesses looking for branded mugs.
- Customers looking for personalized gifts.
- Homeowners.
Where to Source:
Avg price point (USD) – $8.49/piece
T-Shirts
Order Growth: 673,000+ Monthly Search Volume.
Now is the best time to start selling products online, including print-on-demand t-shirts. People champion various themes, and the market for personalized shirts has increased in recent years.
Some of the themes that have thrived recently include the LGBTQ+ lifestyle, and Unisex, amongst others. Here is an overview of the T-shirt’s performance on Google Trends:
How to Sell:
- Sell on Amazon, Etsy, and other marketplaces.
- Create and sell on your website.
- Advertise and sell on social media.
- Drive traffic on your website through Facebook Ads, etc.
Potential Audience:
- Other business (B2B).
- Event organizers.
- Customers who’re looking for personalized gifts.
Where to Source:
Avg price point (USD) – $5 – $10.
Phone Cases
Order Growth: 378,000+ Monthly Search Volume.
Phones have become an integral part of our life, igniting the desire to make them look stylish. As a result, phone cases have become a topic of interest, considering it not only adds beauty but also protects the phone.
Selling phone cases is one of the best products you can retail in your print-on-demand business. Here is how hard customers search for phone cases.
How to Sell:
- Sell on social media, including Instagram, Facebook, etc.
- Create and sell online via your business website.
- Sell on Amazon, Etsy, etc.
Potential Audience:
- Young adults.
- New phone owners.
Where to Source:
Avg price point (USD) – $5 – $20
All over Print Clothing
Order Growth: 1,000+ Monthly Search Volume.
Printing clothes happens to be one of the trendy fashion styles of 2023. It’s a common trend amongst upcoming artists, especially those who love art.
Whether it is hoodies, shirts, trousers, or yoga pants, there’s an eternal love for all-over printing of clothing apparel. It’s one of the best categories to invest in at the moment if you run a print-on-demand business.
How to Sell:
- You can sell the products on your website.
- Sell on Amazon, and Etsy, among others.
- Advertise on Facebook, Instagram, Tik Tok, etc.
Potential Audience:
- Young artistic adults.
- Outgoing Kids.
Where to Source:
Avg price point (USD) – $5 – $20 per piece
Puzzles
Order Growth: 368,000+ Monthly Search Volume.
This trend shot up during the Covid lockdown, and people have become obsessed with it. These puzzles consist of tens or hundreds of colored patterns you join to form a picture. They are also known as Jigsaw puzzles.
You can make a custom or personalized jigsaw puzzle for your print-on-demand business. Here is the Google trend of the term.
How to Sell:
- Create and sell online on your business website.
- Open online stores on Amazon and Etsy, and list your products.
- Advertise on Facebook to drive traffic.
- Create engagement by sharing videos on Instagram and TikTok.
Potential Audience:
- Young parents.
- Teenagers who love patterns.
- Stay-at-home moms and dads.
Where to Source:
Avg price point (USD) – $10 – $150
Best Products to Sell For a Wholesale Business
Wholesalers stand between manufacturers and retailers. They buy products in bulk from manufacturers at a lower price and then reseller them at a margin profit to retailers.
Here are the top five best products to sell online for a wholesale business.
Candles And Fragrances
Order Growth: 450,000+ Monthly Search Volume.
Candles and fragrances are one of the best wholesale products your business can sell. A single product gives you many options. They are compact and occupy only a little space. Here is an overview of the search term on Google trends.
How to Sell:
- You can list your products on Amazon, Etsy, etc.
- Create and sell online via your ecommerce website.
- Advertise your business on social media, including Facebook, Instagram, etc.
Potential Audience:
- Sell to retailers.
- Sell directly to the customer.
Where to Source:
Avg price point (USD) – $0.10 – $5/ piece (Dependent on sizes and order volume)
Clothing
Order Growth: 823,000+ Monthly Search Volume.
Clothing makes a perfect choice for wholesale business owners who love to sell online. First, the product has an established market that already exists. Your wholesale business is therefore going to tap into that audience.
The category can range from T-shirts, undergarments, pants, and more. Here’s an overview of Google trends.
How to Sell:
- Sell directly to customers through Amazon, Etsy, etc.
- Advertise your clothing products on Social Media.
- Use Facebook Ads to create engagement around your business.
- Create a custom business website and promote it.
- Market products through influencers.
Potential Audience:
- Sell to local retailers and customers.
- Online retailers.
Where to Source:
Avg price point (USD) – $0.50 – $100+
Electronics
Order Growth: 450,000+ Monthly Search Volume.
The electronic and accessories category is vast and one of the most rapidly growing. Your wholesale business can generate enormous profits by niching down to the right products.
Some of the best products to wholesale include power banks, BlueTooth speakers, phones, lighting, etc. Here is an overview of the trend:
How to Sell:
- Sell on Amazon and other marketplaces.
- Use Facebook Ads to promote your products.
- Create your own online store or website.
Potential Audience:
- Retailers
- Directly to customers.
Where to Source:
Avg price point (USD) – $20 – $1000+.
Baby Wears
Order Growth: 75% search rate.
Baby wears online sales continue to increase every day, especially online. It could be attributed to the generation of mums that now appreciate technology.
The market for baby products is guaranteed as there will always be children. Here’s an overview:
How to Sell:
- You can sell on Amazon and other marketplaces.
- Advertise the products on Facebook, Instagram, TikTok, etc.
Potential Audience:
- Direct customers (young moms)
- Baby wear retailers.
Where to Source:
Avg price point (USD) – $1.00 – $20.
Toys And Gifts
Order Growth: 110,000+ Monthly Search Volume.
Parents love to impress their kids, which explains why there’s such a massive number of retailers. One of the best products you can sell wholesale is children’s toys and gifts.
The gifts can include customized gifts, cards, chocolate, etc. Here’s an overview of Google Trends.
How to Sell:
- You can sell on Amazon, Etsy, and other marketplaces.
- Create and sell them on your website.
- Advertise the products on Instagram and Tik Tok.
- Use Facebook ads to promote engagement on your website.
Potential Audience:
- Direct customers such as young parents.
- Event organizers order in bulk.
- Retailers.
Where to Source:
Avg price point (USD) – $1 – $5.
What to Sell Online With Retail Arbitrage
A retail arbitrage store buys products from other retailers at a lower or discounted price and then retails them on Amazon and other marketplaces. This business takes advantage of the price difference between the two markets.
Skincare products
Order Growth: 368,000+ Monthly Search Volume.
The global skincare market is worth billions of dollars and has a steady growth rate. Interestingly, a dozen retailers are offering various skincare products at discounted prices.
The demand is insatiable, from clay masks, lotions, and body scrubs to cleansers. Here is an overview of the search trend.
How to Sell:
- Sell on Amazon, Etsy, and Other platforms.
- Advertise using influencers.
- Create an Ecommerce website to feature your products.
Potential Audience:
- Young adults.
- Women.
Where to Source:
Avg price point (USD) – $5 – $50+.
Fitness Leggings
Order Growth: 368,000+ Monthly Search Volume.
The Covid lockdown brought about a surging demand for leggings, amongst other fitness equipment. The trend isn’t dropping any time soon.
Many still opt to have their home fitness equipment instead of going to the gym. Statistics show that the fitness market is expanding at an 11% rate.
How to Sell:
- Amazon and online marketplaces
- Create a business website for the products.
- Advertise and Sell through social media.
- Advertise through market influencers.
Potential Audience:
- Fitness Enthusiasts.
Where to Source:
Avg price point (USD) – $10 – $50+.
Water Bottles
Order Growth: 450,000+ Monthly Search Volume.
The bottled water market has continued to grow over the years. Reports have it that, as of 2020, it touched the $8.38 billion mark. In the same spirit, reusable bottle popularity continues to increase as people become more eco-conscious.
Reusable water bottles create enough space for retail arbitrage, especially for bulk buyers. Here’s the trend of the search term “water bottles.”
How to Sell:
- List the products on Amazon, Etsy, and more.
- Advertise on Facebook, Instagram, etc.
- Use market influencers.
Potential Audience:
- Sport and workout enthusiasts.
- Outdoor event organizers.
- Individual customers.
Where to Source:
Avg price point (USD) – $5 – $50.
LED Lights
Order Growth: 550,000+ Monthly Search Volume.
Technology is changing everything, including the lighting industry. LED (Light Emitting Diodes) is new-age light that’s more energy efficient. The light offers a dozen color options. Your retail arbitrage business can carve out huge profits.
How to Sell:
- Sell on social media platforms.
- Use marketplaces, including Amazon.
- Launch your ecommerce website.
- Advertise and drive traffic to your website using Facebook Ads.
Potential Audience:
- Homeowners.
- Young adults.
- Tech enthusiasts.
Where to Source:
Avg price point (USD) – include a range $5 – $50+.
White Label Products For Your Online Business
White label products are manufactured generically but then rebranded and customized. You could add a logo or a brand name. But what’s the difference between White and Private label products?
No other retailers can sell the same product for private label products. That means the manufacturer will only create a privately labeled product for an individual retailer.
However, white label products are generic products. The supplier then rebrands then to meet each brand’s requirements.
Fitness Clothing and Gear
Order Growth: 100,000+ Monthly Search Volume.
The pandemic was the genesis of home workouts. The trend has seen an increase in sales of fitness and yoga gear.
White labeling fitness clothing and equipment is one of the best online businesses you can start. You can sell leggings, spork socks, yoga mats, etc.
How to Sell:
- Create an online boutique for fitness clothing.
- List your products with significant ecommerce marketplaces.
- Advertise your products using market influences
Potential Audience:
- Workout enthusiasts.
- Stay-at-home moms and dads.
Where to Source:
Avg price point (USD) – $5 – $50+.
Phone Accessories
Order Growth: 210,000+ Monthly Search Volume.
White labeling phone accessories such as phone cases, stickers, etc., is a luxurious online business. The venture has minimal profit margins but vast sales.
Your white-labeling online business can succeed swiftly with a little marketing effort. The trend figures are in your favor already.
How to Sell:
- Create an ecommerce site for your business.
- List your products on online marketplaces.
- Advertise with product videos on Instagram and TikTok.
Potential Audience:
- Young Adults.
- Teenage phone owners.
Where to Source:
Avg price point (USD) – $1 – $15+.
Glasses
Order Growth: 550,000+ Monthly Search Volume.
White labeling glasses are full of surprises considering dozens of options to explore. Some of the already commoditized and niche products online include blue light glasses, sunglasses, etc.
Here is the trend:
How to Sell:
- List your products on Amazon, Etsy, etc.
- Create an ecommerce website to list your glasses.
- Hire market influencers to advertise.
- Advertise using Facebook Ads and other options.
- Create videos and share them on Instagram and TikTok to drive traffic.
Potential Audience:
- Patients.
- Adventure and Outdoor enthusiasts.
- Fashion enthusiasts.
Where to Source:
Avg price point (USD) – $5 – $20.
Mugs
Order Growth: 201,000+ Monthly Search Volume.
Looking to sell things online, try mugs. They are some of the best products to sell online. One of the best practices is white labeling mugs with memes, travel mugs, etc.
The items are thriving as people appreciate remote work and coffee making. Here is the trend.
How to Sell:
- Create a custom website for your online business.
- List your products on Amazon, Etsy, etc.
- Advertise on Facebook.
- Make marketing videos for Instagram and TikTok.
Potential Audience:
- Coffee enthusiasts.
- Remote workers.
- Business looking for branded mugs.
Where to Source:
Avg price point (USD) – $10 – $30+.
Top Products For Your Amazon Business
There are a dozen products you can sell on Amazon, but which are the top? Here is what will sell for your Amazon business:
Toys and Games
Order Growth: 110,000+ Monthly Search Volume.
Parents are always in the business of buying toys and games for their kids on Amazon. Capture this trend and use it to the advantage of your business.
The toys can be generic, but customers appreciate educational games that inspire creativity.
How to Sell:
- Amazon
Potential Audience:
- Parents.
Where to Source
Pet Supplies
Order Growth: 110,000+ Monthly Search Volume.
With about 70% of households in the United States having a pet, there’s enormous demand for pet supplies on Amazon. Pet is an extravagant niche that your Amazon business can focus on.
You can offer products such as pet food, beds, CBD for pets, etc.
How to Sell:
- Amazon
Potential Audience:
- Pet Owners
Where to Source:
Handmade Items
Order Growth: 12,000+ Monthly Search Volume.
People have always appreciated unique products. Handmade Items are known to sell on Etsy, but the trend is also on Amazon.
It would be best to target this niche if you have a skill and interest in making one-of-kind items.
How to Sell:
- Amazon, Etsy, or any other online marketplace.
- Social media platforms.
Potential Audience:
- Customers looking for unique gifts.
Where to Source:
- Personally make them.
- Source from other artists on Etsy and Faire.
Trending Products to Sell Online (Updated For This Month)
Here are the different products that are trending this month. Time to snatch the opportunity and make more profits.
Top Trending Health & Wellness Products
- Herbal Facial Toner
- Metabolism Tracker
- Face Oil
- Active Wear
- Essential Oil Difussers
Top Trending Fashion Items
- Hoodies
- Leather Jackets
- Floral Dresses
- Color Clashing tops and bottoms
- Trek-sole boots
Top Trending Gadget and Electronics
- Wireless Charges
- Power Banks
- Web Cams
- LED Lights
- Wireless Headphones
Top Trending Baby Products
- Bassinets
- Lightweight Strollers
- Diapers
- Baby Toys
- Milk and Water bottles
Top Trending Pet Supplies
- Pet Beds
- CBD for Pets
- Cat Litters
- Dog Vitamins
- Dental care toys
Top Trending Home & Outdoor
- RGB Lights
- Outdoor Rocking Chair
- Knives
- Heated chairs
Top Trending Kitchen
- Blenders
- Butter Spreaders
- Knives
- Cutting Board
Top Trending Beauty
- Hair Scrunchies
- Face Ice rollers
- Hair Oils
- Press on Nails
- Lip Glow Oil
Are You Ready to Sell Trending Products Online?
Ready to hit the road running? I believe this list has helped you find the product you’d love to sell online.
There is no limitation to how much money you can make selling products online. Don’t limit yourself. The bottom line is to niche down to products that interest you and master its trend over time.
Want to learn and leverage online money-making? Here is my guide on how you can sell online and make money on YouTube, Instagram, and Etsy.
