11 Best Amazon Product Research Tools (Ranked & Reviewed)
Finding the right product to sell on Amazon is the key to success. The right product makes or breaks your business. It gives you a competitive edge to succeed if you know what to sell.
Verifying that your product fits the market manually is a crucial step, however, you do not have to do all the heavy lifting in the beginning, use these Amazon product research tools to make the selling process easier.
In my list, I will share with you the best tools. The things I considered are price, ease of use, and functionality.
Free Product Research Tool by Amazon Themselves
To give its sellers more value, Amazon launched a product analysis tool inside Amazon itself.
In your Amazon Seller Central Account, follow this path: Seller Central > Menu > Growth > Product Opportunity Explorer.
Once inside that tool, there is a search box to search by niche or product type.
For example, if you type “wind chimes,” the tool will show a grid of data that you can use to analyze many things.
Here are some things you can expect:
- Keywords – Amazon calls it Customer Need. These are words that people typed concerning looking for wind chimes. The report grid shows volume, percentage of growth in the last 90 days and one year, and the number of units sold.
- Units Sold – for each keyword, the tool shows how many units got sold under these keywords. It will also show you the top clicked products in this niche.
- Price – you will see the average cost of the products sold in this niche. As such, you can determine how much you can price yours at a competitive level.
If you click a particular keyword, the tool will open a new page. This page contains the details of the niche. Below are some of the points you will see.
- Products – the report shows all the products under that keyword. You will also see the number of clicks for that product and their click share in terms of percentage.
- Stats – on each product row, you will also see the number of sellers for it, the average customer rating score.
- Search terms and stats – you will see all the keywords within that niche or keyword, the search volume, the quarterly and annual growth, and the click shares plus the sales share.
The report also shows you the three top-selling products for that keyword. You need to open these products to see what they are. You will see product related information such as customer rating, product description, title, and much other important information.
After checking the report specific to a product in a niche or keyword, you have the option to see the Insights Report.
In this report, you will begin to analyze profit margins and losses for that niche market. It tells you how many use sponsorship or ads to promote their product on Amazon.
The Insight Report also tells you the number of brands for that particular product.
You can use that report to look for a supplier for the same brand. From there, you can also see how many new products have launched for that niche in the past 180 days.
In addition, you will see how many of them were successful.
Overall, Amazon offers what you need to have access to business data. The best thing about this report is that Amazon is the provider. As such, you have a 100% guarantee that the information is accurate.
What Are the Best Amazon Product Research Tools
1. Helium 10: FREE & PAID
Best For: Amazon sellers who want a complete suite of research tools.
Helium 10 is an excellent Amazon product research tool. It offers a ton of tools that you can use to research products and for competitor analysis.
With Helium 10, you can calculate your profit margins, determine if your products are getting impressions on the Amazon marketplace, and so much more.
What I like about it is that it has a marketing platform called Adtomic. Here, you create PPC ads and advertise on the platform. As such, your products get more impressions and more views.
It also has useful features to manage your business, such as inventory forecasting, product monitoring alerts, refund systems, coupon abuse, and a mobile app so you can manage your Amazon store no matter where you are.
- Cerebro – Cerebro is a tool to find what people are typing in the Amazon product research box. It also works for Walmart. You can also do a reverse ASIN search.
- BlackBox – is the primary tool of Helium 10, which houses more than 450 ASINs in its supplier database. The tool tells you whether your product ideas have a demand. It also has a Google Chrome extension.
- Index Checker – use this tool to check if your products are showing up on Amazon search at all. You no longer have to check it manually as if you were a customer.
- Email Automation – it is an autoresponder that allows you to craft email templates. The system will send these letters to your consumers.
- Starter – costs $39 per month; you get access to the Xray tool and get a Freedom Ticket Amazon Training.
- Platinum – costs $99 per month; get access to the research tool with a maximum of 2,500 keywords per month.
- Diamond – costs $199 per month; get access to the Adtomic feature and the Index Checker, with a maximum of 300 uses per month.
- Enterprise – you have to call the company to set up an enterprise account.
Helium 10 has a free account with limited features.
2. AMZScout – PAID
Best For: People who need a robust hunting tool and keyword research support system.
AMZScout is one of the best product research tools because of its sheer focus on data.
With this software, you can research for products that sell and look for sellers that offer the same product at a low price.
The tool helps you with dropshipping and arbitrage business models.
It also gives you access to a fee calculator. For example, Amazon sellers on the FBA side need a calculator to know how much profit they would get from the tool’s accurate sales estimates.
On top of product search, you can also do keyword research. You can use this information to determine what product has high demand or improve your search optimization efforts.
- Exclusive Products – get 19 of the top 1% of Amazon products every week. You can save a lot of time with this feature as you only have to wait for the data.
- Keyword Research – understand what people are looking for and be one of the first Amazon sellers to provide what people demand. You can also use this to customize our product titles and descriptions.
- Reverse ASIN Tool – enter an ASIN, and the tool will do the rest. It will get keywords for you, plus it will tell you hundreds of related search terms. Use your findings for ads or to boost your organic traffic.
- Chrome Extension – Install the tool in your Chrome browser to reduce work. You will find profitable products to sell right from your browser.
- Dropshipping and Arbitrage – it allows you to check the minimum price across all sellers. What you can do is to buy them and sell them at a higher price.
- Pro Extension – pay $45.99 per month; you can use the tool and check trends.
- Amazon Seller’s Bundle – pay only $49.99 per month, and then you get access to all the features.
AMZScout has no free trial, but you can get all the tools for a significantly low price if you pay yearly.
3. SellerApp – PAID
BEST FOR: People who want their research tools packed with PPC analytics.
SellerApp is a product research tool that focuses on analytics. It provides insights on what product is selling and what keywords people who buy on Amazon are using.
The system collects 300 million data points every day, and it knows which products are winning and which ones are losing. It also has a keyword tool.
If you know the right keywords, you can use them in your product title and description. As such, the Amazon’s A10 algorithm, like Google search engine, will give your listing higher priority in the search results.
- Research – SellerApp has access to millions of products on Amazon. These are not just product ideas but real ones posted on the site.
- Keyword Research – Amazon sellers need to know which words people use to find products. These keywords must be based on historical sales data and search data.
- PPC Analyzer – The PPC Analyzer provides you guidance on how to bid for your ads. It has all the tools you need to harvest the right keywords, including negative keyword optimization.
- Listing Quality – Listing quality is a tool that you use to ensure that your listing is optimal. It is part of the Amazon product research phase, where you compare your listing quality with standards.
For example, the tool will tell you how to improve your listing. It will also tell you how to create a tailored copy for your product description. If you want, you can also check if there are some keywords that you are missing.
- Free – costs nothing; you can access the keyword analyzer, profit dashboard, and research tool.
- Pro-Lite – costs $49 per month; you have a limit of 20 products to track. You can use the keyword tracking tool, get email support, access the revenue insights, and use the automation features.
- Professional – costs $99 per month; at this plan, you can do custom reports, have a dedicated success coach, and then store your data for a lifetime.
You can try SellerApp with its 7-day free trial.
4. IO Scout – PAID
BEST FOR: Amazon sellers focused on getting impressions for their listings.
IO Scout offers more than ten tools for product ideas and product research. While it is not a free tool, you can try the software with the demo version.
The tool has a Chrome browser extension, and you can search for a product without going to the Amazon pages. In addition, it has a product finder that tells you which ones are in demand and keyword research tools to help you achieve your SEO goals.
- Amazon Product Tracker – you can bookmark the products you want to sell, and then the system would keep track of how their performance changes over time.
- Trends and History – you will have access to customer data coming from Amazon. In this feature, you will see search volume data, and you can use these keywords to your advantage. In addition, it has a keyword monitoring tool that shows you which keywords are in demand.
- Reverse ASIN Tool – this tool allows you to see which keywords your competitors are using. Review these keywords and rank your products. You will also know the price they pay per click for their ads.
- Listing Optimizer – it shows you what to do to your listing to ensure you are doing things right. You can create and edit your listing with the right keywords based on data. It differs from the keyword search because this tool looks at your listing and makes recommendations.
IO Scout starts at $39 per month. You will get the Chrome extension at this rate, and there is no limit to the products you can track.
In addition to this, you can also find suppliers and view product performance in eight other marketplaces.
To get started with IO Scout, you need to sign up for their demo version.
5. ZonGuru – PAID
BEST FOR: People who want to get to try tools for free without making a considerable investment.
What makes ZonGuru the best research tool is that it offers some free tools. So you do not have to pay to use them.
For example, you can use the Keywords on Fire tool. All you need to do is type the keyword, and you will see results. There is no need to sign up.
Another free tool you can use is the FBA Calculator. It tells you how much fees you will pay; they will send you a spreadsheet after joining their mailing list.
- Niche Finder – the niche finder tells you the system’s projection on the next best-selling Amazon product for an Amazon FBA seller. Essentially, you can stock up on these products before the marketplace gets too saturated with them. But, as always, it is better to be the first.
- Love-Hate – this tool gives you insight into how you can make your product look different. It generates intuitive word clouds so you can write better copy for your product descriptions. If you do this, your product listings will not look like cookie-cutter product descriptions.
- Niche Rater –offers an analysis of any product that is live on Amazon. You can use the Chrome browser extension tool to do this. The system will give you a rating on how viable a product is. That way, you will not sell products that have no demand or products that have little profit.
- IP Monitor – it sends you an alert anytime someone uses your product photos. It is not unusual for people to do this on Amazon. The system will find them, even if they alter your photos. Then, you can report that seller to Amazon. Once Amazon gets that info, they will take that product from the person who stole your images.
- Researcher – costs $39 per month; at this plan, you will get the niche finder, sales spy, easy source, keywords spotlight, and the listing optimizer.
- Seller – costs $49 per month; this plan gives you access to other research tools like the review automation tool, keywords on fire, IP monitor, and keyword tracker.
You can try ZonGuru for free for seven days.
6. AMZBase – FREE
BEST FOR: Amazon sellers looking for a free product search software program.
AMZBase is a free research tool that assists you in finding products to sell.
For example, an Amazon seller can search for the ASINs and title descriptions, plus it also provides you with insight on other platforms like Alibaba, AliExpress, and eBay.
The tool also tells you how much Amazon FBA fees you will incur, and you will get sales estimates based on this analysis.
The entire platform relies on the Chrome extension.
You do not have to sign up for an account or access a dashboard to see reports.
All you have to do is install their extension and then go to the amazon marketplace. It is a simplistic but valuable tool for people who need information fast.
- Instant Search Tool – with this feature, you can search for products on Amazon and Google. You will also find the source of the product, and you can check the listing on other retail websites. For example, you can check if the product you want to sell is already on eBay or AliExpress.
- Historical Prices – if you want to see trends, you can use the tool to check the price of a product in the past. It is an excellent tool to help you understand how seasonal products performed in the past regarding pricing. With this feature, they use the support of another platform called CamelCamelCamel (yes, the name used it three times).
- ASIN Finder – with the Chrome browser extension installed, you can hover your mouse over an item as you research your product ideas. Once you do this, the system will look for the ASIN of that product. It will also show you the title description. All these will help you in getting data from that product listing.
- Estimated sales – on the extension, you can click an Amazon icon after searching for a product. Click this icon, and the tool will show you the profitability of the product from the perspective of an FBA seller.
AMZBase is entirely free. Just sign up or install the Chrome extension to get started.
7. JungleScout – PAID
BEST FOR: The Amazon seller who wants the best of everything.
JungleScout is one of the pioneers for this purpose, and I can say that it is one of the best Amazon support software programs, albeit it comes with a cost.
It allows you to optimize your listings, find ASINs and keywords that work, plus it has solutions for first-time Amazon FBA sellers.
With it, you can manage your PPC campaigns, validate if your product ideas work, and get data-driven insights so you can make informed business decisions.
- Product Tracker – it tells you how a group of products perform over time. You can monitor whether or not they are still good for your business. You can track the sales performance, best seller rank, and even see the number sold.
- Keyword Scout – the tool shows you what shoppers type on the Amazon search box. Apart from that, you can perform a reverse ASIN lookup. So you will know what keywords to use to boost your ranking on the Amazon search results.
- Opportunity Finder – based on keywords and niches, the system can determine what trends are emerging. From here, you can discover products that people are not yet selling. As such, you are the first one to sell, and you have little to no competition.
- Review Automation – this tool automates the process of asking for reviews from buyers. Amazon approves it. The system will notify buyers to remind them to leave positive reviews about your product. In addition, it will save you time because you no longer have to email them manually.
- Basic – costs $49 per month; this plan offers a single license, but you will get both the Chrome and Firefox extensions.
- Suite – costs $69 per month; on top of the features from the Basic plan, you also get the review automation. In addition, you can add more users and access in-depth historical data on keywords and products.
- Professional – costs $49 per month; the product tracker has a limit of up to 1,000 ASINs when you perform product research. You also get priority onboarding plus a maximum of six users.
You can sign up for JungleScout and enjoy a 7-day money-back guarantee.
8. Viral Launch – PAID
BEST FOR: Sellers who want a simple but effective tool to look for products and optimize listings.
Viral Launch is not just a tool, but it guides you on how to sell on Amazon. Viral Launch has courses that you can take to avoid getting into business without knowing what to do. In addition, you can follow their podcast or download their eBooks.
Viral Launch has essential tools that an Amazon seller can use, such as keyword and product searches. Advanced sellers can also benefit from the marketing platform of Viral Launch, which they call Kinetic.
- Product Discovery – find untapped products in the market and beat the competition.
- Market Intelligence – get accurate sales estimates from real-time sales performance of products.
- Keyword Research – search for keywords that people are looking for. Use it on your product titles and descriptions.
- Listing Analyzer – let the tool tell you if your listing can compete against other products of the same type.
- Essentials – costs $69 per month; get features like product filtering, keyword search, and advice plus guidance.
- Pro – costs $99 per month; get monthly analytics on products and competitor monitoring features.
- Pro Plus Ads – costs $199 per month; use the systems advertising platforms and customize your automation.
It is free to sign up with Viral Launch, and then you can upgrade later.
9. Cash Cow Pro – PAID
BEST FOR: People who want an affordable and straightforward tool for Amazon FBA.
Cash Cow Pro is a simple tool. It does not have all the bells and whistles like Helium 10. However, it offers a straightforward approach to what you need. It can help you track products that have high sales.
The program also allows you to track keywords and how your products rank based on these search words. In addition, it has an optimizer tool for your listings, and some reports show your sales performance in real-time.
- Sales Data – check your inventory, sales estimates, refunds, and stock levels in real-time.
- Keyword Tracking – know how your products rank and track up to 100 keywords for each product.
- Feedback Collection – automate the emails sent to customers to ask for reviews.
- Product Analysis – track and identify products that have high profitability.
They only offer two plans, and both give you access to all the features.
The only difference is that you will save money if you get the annual plan. The monthly plan is $49.97 per month, and the yearly plan is $497 per year.
Get Cash Cow Pro now with their 10-day free trial.
10. Scope by Seller Labs – PAID
BEST FOR: Amazon sellers who want to get product ideas and PPC keywords to rank on Amazon search pages.
Scope and Seller Labs are one, in case you get confused with the naming conventions. The focus of this tool is to help you find the right keywords that you can use in your advertisements or product listings.
They also specialize in providing you with real-time reports about your monthly sales. The reports are comprehensive, and you get actionable intelligence from your dashboard.
- Seller Dashboard – check how your FBA sales perform daily; the system takes your Seller Central Account data. In addition, you will see what you spent on referral fees, service requests, and more.
- PPC Advertising – they call this program “Ignite.” You can build an Amazon PPC campaign and then use the algorithm of Seller Labs to get the best out of your ads. In addition, it has automated bidding software that can increase your ad impressions.
- Scope Keywords – Scope is the name of the keyword research tool. Use it to look for long-tail keywords, high-volume keywords, and untapped search terms for your pay-per-click advertising.
- Inventory and Financials – get a report on your catalogue and create customized views for your convenience.
- Monthly – starts at $49 per month; get access to all features
- Annual – starts at $39 per month; get access to all features
The price you pay changes as your sales also goes up. You can get Seller Labs for free with its free 30-day trial offer, but you have to provide a credit card number.
How To Do Effective Product Research to Find Winning Products
Tools can either be a boon or a bane. Because a reporting tool can be so rich in data, you can also get confused.
Here, I want to show you some tips on how to do item research effectively.
1. Look for Higher Prices
Look for products that have high prices when you use product research tools. It may sound counter-intuitive at first but hear me out.
First of all, products that have higher costs have lesser competition. As such, the consumer will not look at a lot of sellers. He only has to choose among a few, including you.
Another reason is fixed cost. When selling on Amazon, the fees you pay depend on the size of your product, not the cost. A bag that sells for $50 will have the same FBA fee for a bag of the same size that sells for $20.
2. Choose Product With Development Potential
Once you start using Amazon product research tools, look for profitable product ideas where the item can be better in the future.
Examples of these are cigar boxes, phone cases, aesthetic notebooks and decors. Do not sell things that are functional but have no development potential.
An example of an item that has no development potential is a towel. It is functional, yet people do not care how they look. They just want the cheapest towel they can buy.
3. Choose Product With Low Competition or Lower Review Acceptance
It is better to sell items with low competition than those already too saturated with sellers.
A profitable niche is one where there are only a few of you selling the item. Low competition products are easier to sell.
When we say lower review acceptance, it refers to products where people are not leaving feedback all the time.
For example, if a product only has 15 reviews, it is better to sell that than a product that has 1,000 reviews.
Why? Because those that have thousands of reviews tend to be cheap. Besides, everybody already has it, and buyers can also become suspicious.
As you know by now, a thing that has so many followers or supporters is usually garbage.
4. Choose Products With Recurring Purchases
The last piece of advice I have is to sell products that customers will buy again sometime. For example, a Christmas tree is a bad idea. Once a family buys a tree, they will use that forever.
Smart Amazon sellers sell products that wear out, like shoes and clothing. Some sell baby products, as these things will always have high demand, and customers will eventually buy more.
It is easier to make money from a repeat customer than selling to a new one in business. But, unfortunately, a product tool for research cannot do it for you, so you must choose manually.
When you see a winning product from the best Amazon product research tool, you may fall into the trap of false expectations. Just because there is demand does not mean it is profitable.
Do not allow yourself to get lured into fast money. Use wise judgment. Imagine the entire process from start to finish. Find loopholes in sourcing and pricing, and then determine how you can fix them.
What Is Amazon Product Research?
Amazon research for a product is a process where you identify what products are on demand.
Astute Amazon sellers know that you need to sell a product with high demand to make it big in sales.
The two main methods by which you can do product research.
- Manual Product Research
- Use Amazon Product Research Tools
Manual Product Research
In the manual approach, you have to go to Amazon and then look for the bestseller list in each category like this one:
List that down in a spreadsheet. From there, you can assess the Amazon product that has a high demand.
Using a Product Research Tool
The smart way to do it is to use the best Amazon research tools.
These are software programs. Here, you only type a keyword, and you will see which ones generate the most sales. Next, you will get product ideas. Next, you only have to decide which one to sell.
Benefits Of Using a Product Research Tool
1. Ability to Scan Multiple Marketplaces
You can see if a product has the demand in Amazon and other big marketplaces like Etsy. Amazon product research tools are not exclusive to the Amazon universe.
If you know that there is no seller for a particular product on Etsy, you can post the same products there. However, the Amazon FBA process will not work here; you need to do inventory management yourself.
2. Product Sourcing Capability
An Amazon product research tool may have a supplier system or supplier database baked into it. For example, if an electric bike is a bestseller, the tool would show you where that electric bike comes from, and you can contact the manufacturer or supplier to get a product database.
3. Analyze The Competition
Competitor analysis tells you your competition’s weakness.
If you know that they have poor ratings, you can make decisions on how to provide better services or if you have to choose a product with better quality.
4. Define Profit And Expenses
Some Amazon product tools show estimated sales or monthly sales.
From here, you will understand how much money you have to pay to Amazon for fees in a given month.
These numbers give you an estimate of whether the product you want to sell will provide you with profit.
5. Saves You Money and Time
Just imagine the sheer amount of time you need to spend to list down products and their data in a spreadsheet.
It would take you days to do that. So if you don’t do it, you have to pay a virtual assistant to do it for you.
Again, he will take days to complete the research. Just use an Amazon product research tool and be done with it in minutes.
How to Optimize an Amazon Listing
Despite using Amazon product research tools to get estimated sales, the most essential of all things is the conversion.
Product tools can help in your Amazon business, but the execution is everything. Below are some tips on how to use Amazon SEO to help you as an Amazon FBA seller.
1. Competitive Prices
Believe it or not, Amazon’s algorithm validates if you offer competitive prices to your consumers. The computer knows if you are overpricing your products.
If it determines it so, you will not get a top position in the search results. So price your products low but make sure you have a good profit margin.
Amazon pays better attention to sellers who advertise. If you think this is not good, think again. Amazon is a business, and it will give top-ranking priority to serious sellers.
So, even if you use the best Amazon product research tool, those that advertise on the platform will have better optimization than you do.
Therefore, you must have PPC campaigns if you want to succeed.
3. High-Resolution Images
Poor images will not make it to the top of the rankings. If anything, poor photos scream unprofessionalism.
So if you are doing Amazon FBA where you do not even see your products, look for international suppliers who can give you high-quality images or hire a professional graphic designer.
4. Amazon A+ Content
Amazon rates the content of your product listing. The machine knows if you are spamming the reader. To get A+ content, focus on these things:
- Product Description
- Product Title
- Product Images
- Product Ratings
- Product Features
- Product Reviews
Use keywords appropriately. Do not use product research tools to fill your listings with keywords. If a keyword does not apply, then do not use it.
For example, the top keyword searches for shoes may return stiletto.” Do not use this keyword if the shoes you are selling are not stiletto. It is spammy, and you will not rank.
6. Search Terms Fields
It is the backend of your listing. Use keywords here that you cannot use in the title or description.
Also, do not use the same keywords. What you want is to target as many valuable and relevant keywords as you can.
7. Number Of Product Reviews
A lot of reviews means more sales. More sales mean more fees that you pay to Amazon. As such, the algorithm will put preference to that product over the others. To optimize for Amazon, encourage your readers to leave positive reviews.
8. Product Rating
Product reviews impact your position in the search results. If your reviews are bad, Amazon will know and push your products down at the bottom of the search.
Amazon SEO is no different from search engine optimization in Google search engines. The principles are the same, but you focus on the Amazon universe. It would help if you used the right keywords, so Amazon will show your products to the right customers.
SEO is part of all marketing campaigns. Essentially, there are two types of keywords that appear in keyword searches. These are frontend and backend.
Frontend keywords are those that people read in the product title and product descriptions.
Backend keywords are like tags that tell the Amazon algorithm what your product is about. These are words you type under the SEARCH TERMS field when listing your product.
Here are some tips on how to improve your keyword use in your marketing campaigns:
- Product Title – use keywords in your product title. If you are selling a black bag, make sure you use other words like sling bag, black backpack, black bag for men, etc.
- Product Description – sprinkle keywords in your product description, but do not overdo it. Hire a copywriter who can write your keywords in the product description in an organic way.
- Brand Name – use the brand name of the product title and description. Some people use the brand name in their search because that is what they want to buy.
It would help if you also used backend keywords in your listing. Avoid using duplicates because there is a character limit.
Amazon Rank Tracking with Keyword Research Tool
Rank tracking is when you identify your product’s place or rank among others after a customer types a keyword. Like Google, each keyword typed on Amazon returns many pages that have products.
As a seller, you want to know which products rank high in Amazon’s product database.
If you see this information, you can decide if there is something you need to do. Then, you can start supplying that product or make changes in the keywords you use.
Amazon uses many factors to determine rank. The most important factor, of course, is sales history. A product will only rank as a best-seller if it outsells the others.
Of all the best Amazon product hunting tools, I recommend Helium 10.
It has all the things that you need as an Amazon seller to succeed. It allows you to research the viability of your product ideas. It also has keyword research, listing optimization, and even marketing tools.
The topping on the cake is that Helium 10 has operational systems to help you manage your business.
You no longer have to subscribe to another service to manage your inventory or manage refunds.
True to its commitment, it is an all-in-one suite of tools, and you will not need anything else.
Want to learn more: Check out my guide on Amazon vs Shopify to find out which is the right eCommerce platform for you.